Midea’s SmartCool Wi-Fi Window AC Receives Recognition from Retailers and Distributors

PARSIPPANY, NJ, August 21, 2017 – Midea, the world’s number one air treatment brand*, today announced the SmartCool Wi-Fi Window AC has been honored with a TWICE VIP Award in the “Room Air Conditioners” category.

Voted on by retailers and distributors, the TWICE VIP Awards seeks to honor the technology that’s expected to make the biggest difference in their business. The VIPs are based on product features, product design, and value to consumers. All voting was reviewed by TWICE editors.

"We truly appreciate this wonderful recognition from TWICE, and we want to especially thank the retailers and distributors that voted for Midea,” said Kurt Jovais, president of Midea America Corp. "This honor represents a significant achievement in our ongoing commitment to growing our portfolio of forward-thinking technology for consumers and raising the industry standard.”

Midea air conditioners provide comfort for all kinds of weather, at wide temperature ranges, with a complete range of solutions and unique features. The company’s SmartCool Wi-Fi Window AC boasts Energy Star® awarded efficiency and a variety of features to keep users both cool and comfortable.

With 8,000 BTUs, the SmartCool can quickly cool a room up to 350 square feet on hot days. Its key features include touch controls, a 24 hour on/off timer, three fan speeds, a washable filter, and a four-way directional fan to control air flow. It also has an Auto Restart function that enables the air conditioner to restart using its previous setting automatically if the power shuts down unexpectedly.

The SmartCool is compatible with the MideaAir app which brings cloud-based control to any smartphone or tablet (Android™ or iOS®) in and out of the home. With the app, users can turn the unit on or off, adjust the speed, and more. It is also equipped with a LED remote including the EcoSave function which reduces the compressor cycling to reduce energy consumption, and SleepWell which adjusts the temperature during the night based on the average human body temperature to keep users sleeping comfortably.

Midea’s MWB08CW71 SmartCool WI-FI Window AC is available at online retailers and distributors. The SmartCool Wi-Fi is also available in 6,000 BTU. For more information on Midea and its portfolio of residential and commercial air conditioners, please visit midea.com

* “Source Euromonitor International Limited; per Air Treatment category definition, Consumer Appliances 17ed, retail volume sales in units, 2016 data”


About Midea
Established in 1968, Midea (SZ:000333) is a publicly listed, Fortune 500 company, that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting.  Headquartered in Southern China, Midea is a truly global company with over 126,000 employees and operations in more than 200 countries. The company has 21 production facilities and 260 logistics centers worldwide. After nearly 50 years of continued growth, Midea now generates annual revenue of more than USD23 billion.


Midea is the world’s largest producer of major appliances and the world’s No. 1 brand of air-treatment products, air-coolers, kettles and rice cookers.* Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award.

To learn more about Midea, please visit www.midea.com and www.midea.com/global

*Euromonitor International Limited; Consumer Appliances 16ed

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