New Units Offer Super High Efficiency and Unique Designs

PARSIPPANY, NJ, June 26, 2017 – Just in time for summer, Midea – the world’s number one air treatment brand* – is excited to announce that its Blanc ductless air conditioners are now available for purchase through select distributors. The Blanc series brings to market the latest in inverter technology with a unique design for an easy and economical setup and operation at an affordable price.

“Summer is upon us which means families can expect high temperatures and higher energy bills if they aren’t using the right cooling solutions,” said Kurt Jovais, President of Midea America Corp. “We created the Blanc series of ductless air conditioners for just this reason – to help users, whether they are families or even small businesses effectively cool their rooms without putting a strain on energy bills. Users can rapidly cool a room with a touch of button using EasyCool.”

Blanc’s Stepless Inverter technology enables the units to use only the energy required to meet the desired temperature, lowering electric bills with a constant room temperature and low sound level. Blanc also brings comfort in a wide range of temperatures, with low and high ambient cooling and heating in freezing temperatures as low as five degrees Fahrenheit.

The series brings a broad operating range in cooling and heating modes from 5°F to 122°F, with EasyCool Technology enabling rapid cooling and heating with the touch of a button. Equipped with ECONight mode, the Blanc series can help to reduce energy consumption overnight by up to 60 percent so users can sleep comfortably without worrying about the energy bill.

Blanc also features Midea’s triple comfort technologies including Favorite Cool, Follow Me, and Sweet Dreams functions. Favorite Cool allows users to adjust the air conditioner to their preferred fan angle, speed and temperature with a single touch. Its Follow Me function senses temperature changes around users and makes adjustments to ensure maximum comfort, while the Sweet Dreams function adjusts the fan speed and temperature automatically according to users’ sleep curve to ensure uninterrupted rest.

Midea’s Blanc Series can be purchased through authorized Midea distributors. For additional information on Midea and its portfolio of products, please visit us.midea.com.   


About Midea
Established in 1968, Midea (SZ:000333) is a publicly listed, Fortune 500 company, that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting.  Headquartered in Southern China, Midea is a truly global company with over 126,000 employees and operations in more than 200 countries. The company has 21 production facilities and 260 logistics centers worldwide. After nearly 50 years of continued growth, Midea now generates annual revenue of more than USD23 billion.

Midea is the world’s largest producer of major appliances and the world’s No. 1 brand of air-treatment products, air-coolers, kettles and rice cookers.* Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award.

To learn more about Midea, please visit us.midea.com and www.midea.com/global

*Euromonitor International Limited; Consumer Appliances 16ed

* “Source Euromonitor International Limited; per Air Treatment category definition, Consumer Appliances 17ed, retail volume sales in units, 2016 data”